Sunday, April 2, 2017

Self Promotion

I am brand new to self-publishing, having just published my first book. I have learned a lot in the last month; at least I hope that I have learned from my mistakes. One of the first things that I discovered was how hard it is to self-edit. By the time that I have written and re-written a story, I am so familiar with it that it is hard to see typos and poorly written elements. My mind sees the page as it should be instead of how it actually is.

The second thing that I discovered is how uncomfortable I am with self-promotion. There is a line from the movie Field of Dreams that says, "if you build it, he will come." In popular culture, the line is more often misquoted as "if you build it, they will come." I must admit that I had that mindset when I published my book. I now have a book, surely people will come and purchase it.

The reality that every author, musician, artist or other creative person faces is that if you don't promote yourself, nobody will. Self-promotion is a necessity even if it is an uncomfortable one. No one likes a braggart, and self-promotion seems a bit like bragging. Look at me! Look what I have done!

I think that the reason that many authors, musicians, etc. are uncomfortable with self-promotion - and aren't very good at it - is a lack of self-confidence. Should anybody care about what I have created? Is it worth anyone's time or money? What will people think about what I am trying to promote? Just about anyone who creates something has doubts about how good it is.

If you are confident that you have a good product, it is a fine line between having confidence in what you are promoting and appearing to be full of yourself. I am trying to walk that fine line as I promote my new book.

I am quite aware that I have a lot of room for improvement as a writer, but in this book, The Little Things, I believe that I bring a unique perspective to a very crowded genre. There are lots of people writing about spiritual things. I use personal experiences, local events, and national news as a way to bring out spiritual truths in the short devotionals included in my book. Each story ends with a simple, uncomplicated point and is less than 1,000 words in length so that the book can be read a few minutes at a time.

As a part of my promotion for the book, The Little Things, I am offering a download of the kindle version on Amazon for free through April 6, 2017. You can read it at no cost to you other than time. Don't let my uncomfortable self-promotion have been in vain. Go to Amazon and download your free copy of The Little Things. If you would like a paperback copy it is available for just $3.58.


  1. Hi, Richie! Wow, good for you for getting another book out already! I just tried to find it on and it didn't come up in search results. Do you know if it is available internationally?

    Also, I highly recommend signing up for Tim Grahl's newsletter. He coaches indie authors in marketing their books in a really natural way. He always offers loads of great information.

    I'm looking forward to reading both your books once I finally get my current project finished! Happy writing!

    1. For some reason known only to Amazon, the paperback is available in the U.S., England, Spain, France, Germany, Italy, and Japan but not in Canada